The Monster Cereals Are Alive!

General Mills blog has released details about the 2015 Monster Cereals. They’ve partnered with Blippar to bring the Monster’s personalities to life through augmented reality on both the front and back of the cereal box.



In addition to the boxes that use the Blippar technology, Target is offering exclusive packaging featuring a cut-out castle.

And at Walmart, you’ll also be able to find glow in the dark, cut-out masks of the Monsters.

The 2015 editions of the Monster Cereals will be available at select retailers in the U.S. soon, with full nationwide distribution by September.